A level


6m 40s
In this podcast on research methods, we examine the primary research method of the different types of interviews (structured, semi-structured and unstructured) as well as group interviews and focus groups. Using examples, the strengths and weaknesses of the different types of interview are critically discussed. Concepts of quantitative and qualitative data, along with validity, representativeness and generalisability are also covered.

1. Listen to the podcast and make notes

2. What type of interview involves a standardised approach of asking a set of questions to each interviewee in the same order

3. Suggest an advantage of using semi-structured interviews

4. What kind of data is typically obtained from unstructured interviews.

5. Explain the meaning of the ‘interviewer effect’

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