A level


6m 40s
In this podcast on research methods, we examine the use of different types of samples, both representative and unrepresentative. Concepts such as target population and sampling frame are explained. Using examples, the strengths and weaknesses of using different types of samples are critically discussed.

1. Listen to the podcast and make notes

2. Explain the term ‘target population’

3. What is a ‘sampling frame’?

4. In what situations might researchers be forced to use a ‘snowball sample’?

5.Explain with an example of the deliberate use of a non-representative sample

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